Abstract:
This study aimed to examine the role of electronic leadership in developing employee performance through an applied study on employees in the healthcare sector in Tulkarm Governorate. It also sought to investigate the effect of the dimensions of electronic leadership—namely virtual communication, the use of technology in decision-making, electronic training and development, and electronic motivation—on employee performance development, represented by productivity, efficiency, innovation, and development. To achieve the study objectives, the descriptive-analytical approach was employed. The study population consisted of employees working in Palestinian healthcare institutions, totaling 1,252 male and female employees. A convenience sample of 296 employees was selected. The statistical analysis was conducted using the Smart PLS 4 software. The findings revealed a statistically significant positive effect of electronic leadership, with its combined dimensions (virtual communication, the use of technology in decision-making, electronic training and development, and electronic motivation), on the overall development of employee performance, with its combined dimensions (productivity, efficiency, innovation, and development), in healthcare institutions in Tulkarm Governorate. In addition, the results indicated a statistically significant positive direct correlation between electronic leadership dimensions and employee performance development dimensions in the healthcare sector in Tulkarm Governorate. Among the most important recommendations, the study emphasizes that the management of Palestinian healthcare institutions should adopt a comprehensive electronic leadership strategy that integrates virtual communication, digital decision-making, electronic training and development, and electronic motivation, with the aim of improving all dimensions of employee performance (productivity, efficiency, innovation, and development) in an integrated manner.
