Abstract:
This study aimed at examining the possible reflections of employing modern technology in media production on the quality of visual content. Through identifying the outcomes of use of technology on visual content, the study examined results of this employment on the form and quality of visual content. It also aimed at identifying the impact of using production technology on the performance of the content production circuits in the Palestinian Broadcasting Corporation (PBC).
The study employed the explanatory approach, and a mixed methods approach (quantitative and qualitative) was, where data collection relied on used of questionnaire and in-depth questions. The study sample consisted of managers and employees of production departments in the (PBC).
The study concluded that the use of modern technology helps saving time and effort for employees working in the media content production filed, and increases the effectiveness of their performance. It found, however that modern technology reduces the number of jobs and limits personal relationships between employees.
The results revealed that the most important needs that must be met by media production departments which affect the form and quality of visual content are: specialized training courses, advanced machines, devices and equipment, specialized programs, qualified and specialized human cadres, and finally sufficient financial budgets to carry out the required tasks.
The study recommends educating the employees on the importance of using modern technology in their field of work, and for improving their performance and professional development. It also recommended allocating a budget through which the PBC can provide its departments with the latest technologies, programs and devices to be able to keep pace with technological development. In addition to that, it recommends providing the necessary courses and training programs for employees in production departments to give them the ability to deal with modern technologies and their use to keep pace with technology advancement. It is also necessary to provide qualified human resources (technicians and specialists) to meet the needs of the (PBC) in dealing with technology and use of modern technologies.
