الخلاصة:
This study aimed to identify the reflection of applying governance principles in developing performance of private media institutions. It also aimed to identify the effect of some study variables such as gender, age, qualification, job title and years of experience.
In order to achieve the goal of the study, the researcher developed a questionnaire consisting of (70) paragraphs divided into domains of governance principles and performance. the questionnaire was distributed among a sample of (128) individuals who were selected randomly, collected, encoded, and entered into the computer and processed statistically using the Statistical Package for Social Sciences (SPSS) program, and its validity and reliability were measured.
The results of the study indicated that there is high response degree in the total degree of the governance principles (transparency, accountability, disclosure, ethical compliance, social responsibility, COE responsibilities, and laws and regulations) and high degree on performance. Also, the results showed that there are no statistically significant differences at the (α ≥0.05) level about reflection of applying governance principles in developing performance of private media institutions according to gender, age, job title and years of experience. On the other hand, there are statistically significant differences attributed to the variablequalification in favor of Diploma and less. Moreover, positive relationship between applying governance principles and developing performance of private media institutions and statistical effect for applying governance principles and developing performance of private media institutions
In light of the results of the study, several recommendations have been suggested including the necessity of reinforcing applying governance principles because of its effect on performance, increasing awareness, in addition to more studies on this subject is needed.
