The Role of Media Institutions Governance in Enhancing Competitive Advantage: Al Arabiya Channel as a Model

Abstract

This study aimed to explore the impact of media governance dimensions (transparency and disclosure, participation, accountability, fairness, and rule of law) on enhancing the competitive advantage (quality and innovation, trust and credibility, market share) at Al Arabiya Channel. The descriptive-analytical approach was used to achieve the study's objectives, relying on a comprehensive survey of a sample consisting of (55) employees at Al Arabiya in Palestine. The results indicated that media governance plays a crucial role in improving the channel’s competitive performance, showing a positive impact on content quality, strengthening trust between the audience and the institution, and increasing the channel’s market share. The application of transparency and disclosure was found to enhance innovation and quality, while participation and accountability contributed to building trust and credibility. Meanwhile, fairness and rule of law demonstrated an effective role in improving marketing performance and increasing market share. The study provided practical recommendations to improve the implementation of governance in the channel, including developing transparent policies, effective engagement with the audience and staff, and establishing a governance unit within the channel to monitor institutional performance. It also recommended training programs to enhance innovation and quality, in addition to effective mechanisms for receiving complaints and suggestions. These recommendations aim to enable Al Arabiya Channel to use governance as a strategic tool to achieve competitive advantage in the media market.