https://dspace.qou.edu/handle/194/2754 Tue, 07 Apr 2026 16:54:17 GMT 2026-04-07T16:54:17Z https://dspace.qou.edu/handle/194/2999 The Utilization of Artificial Intelligence Technologies in Palestinian Television Channels: A Study from the Perspective of Industry Professionals The study aimed to identify the extent to which artificial intelligence (AI) technologies are employed in Palestinian television channels from the perspective of their employees. To achieve this objective, the researcher used the descriptive-analytical method and relied primarily on a questionnaire as the main tool for data collection, in addition to semi-structured interviews as a supporting tool to gain deeper insight into the phenomenon under study. The study population for the questionnaire tool consisted of 1,185 employees working in 11 Palestinian television channels (official, community-based, partisan, and private). A total of 300 questionnaires were distributed, and 290 valid questionnaires were retrieved for analysis, representing a 96.3% response rate. Data were analyzed using the SPSS software. The researcher also conducted seven semi-structured interviews with employees from various professional levels (administrative, editorial, and program-related) to enrich and qualitatively interpret the questionnaire results in light of the practical reality of the Palestinian media environment. The study results showed that the degree of employing AI technologies in Palestinian television channels, from the employees’ perspective, was high, with an overall mean score of 3.78%. The dimension of “intention to employ AI” ranked first, with a mean of 3.9006, reflecting an increasing awareness among media professionals of how AI knowledge can enhance their employability. This was followed by “effort expectancy”, “performance expectancy”, “social influence”, “availability of training programs”, and finally “organizational conditions”, which ranked last. These findings indicate that all dimensions achieved a “high” level, demonstrating a strong and positive relationship between the use of AI technologies and the performance of Palestinian television channels, as perceived by their employees. Furthermore, no statistically significant differences were found at the significance level of (α ≥ 0.05) in participants’ responses attributed to demographic variables (gender, years of experience, educational qualification, TV channel, channel type, job department, work nature, and age group). The study also revealed several challenges in integrating AI technologies, the most prominent of which were the lack of qualified personnel, weak infrastructure, and high costs. Results from the semi-structured interviews indicated a clear awareness among Palestinian TV channel employees of the necessity of employing AI technologies in media work, while also acknowledging financial, technical, and administrative obstacles that hinder implementation. Nevertheless, there was a prevailing belief in a promising future for expanding the use of these technologies in the Palestinian media landscape. The study concluded with several recommendations, the most important of which were: strengthening the use of AI technologies in television channels by training employees on various AI tools, addressing financial and human resource challenges (training, funding, infrastructure), and promoting an organizational culture that supports the adoption of AI. Sun, 19 Oct 2025 00:00:00 GMT https://dspace.qou.edu/handle/194/2999 2025-10-19T00:00:00Z https://dspace.qou.edu/handle/194/2978 The Role of Media Institutions Governance in Enhancing Competitive Advantage: Al Arabiya Channel as a Model Asaad, Haitham Asef; Abu Awad, Dr. Baha This study aimed to explore the impact of media governance dimensions (transparency and disclosure, participation, accountability, fairness, and rule of law) on enhancing the competitive advantage (quality and innovation, trust and credibility, market share) at Al Arabiya Channel. The descriptive-analytical approach was used to achieve the study's objectives, relying on a comprehensive survey of a sample consisting of (55) employees at Al Arabiya in Palestine. The results indicated that media governance plays a crucial role in improving the channel’s competitive performance, showing a positive impact on content quality, strengthening trust between the audience and the institution, and increasing the channel’s market share. The application of transparency and disclosure was found to enhance innovation and quality, while participation and accountability contributed to building trust and credibility. Meanwhile, fairness and rule of law demonstrated an effective role in improving marketing performance and increasing market share. The study provided practical recommendations to improve the implementation of governance in the channel, including developing transparent policies, effective engagement with the audience and staff, and establishing a governance unit within the channel to monitor institutional performance. It also recommended training programs to enhance innovation and quality, in addition to effective mechanisms for receiving complaints and suggestions. These recommendations aim to enable Al Arabiya Channel to use governance as a strategic tool to achieve competitive advantage in the media market. Tue, 11 Feb 2025 00:00:00 GMT https://dspace.qou.edu/handle/194/2978 2025-02-11T00:00:00Z https://dspace.qou.edu/handle/194/2962 Attitudes of Communicators in Palestinian Media Institutions Towards Employing Artificial Intelligence Techniques - Palestine TV as an Example Saleh, Fuad Mohammed Mustafa; Batat, Dr. Wala The study aimed to identify the attitudes of communication scientists in Palestinian media organizations towards the use of artificial intelligence technologies, with Palestine TV as a model, for beginners, descriptive analytical beginners. The researcher in this study relied on the questionnaire as the main research tool, The study community consisted of technicians and communicators at Palestine TV, numbering (300) employees, where the size of the study sample was (169) employees. The researcher distributed the questionnaires to the employees randomly, and retrieved (101) valid questionnaires for analysis, i.e. (34%) of the size of the study community, One of the most important hypotheses of this study was that there are no statistically significant differences at the significance level (α≤0.5) between the average responses of the study sample members regarding the attitudes of those in charge of communication in Palestinian media institutions towards employing artificial intelligence technologies attributable to the variable of job grade, The results of the study showed that the trends of the study sample of communicators in Palestinian media institutions towards the use of artificial intelligence technologies as a whole reached (3.70) with a relative weight of (74.1%), and a high level. One of the most important recommendations of this study was to invest in software and tools that rely on artificial intelligence to improve media production, such as editing programs, automatic translation, and data analysis. Sun, 15 Jun 2025 00:00:00 GMT https://dspace.qou.edu/handle/194/2962 2025-06-15T00:00:00Z https://dspace.qou.edu/handle/194/2943 The Implications of Online Field-Based Digital Broadcasting Technology on Content Strategies of Palestinian Satellite Channels This study aims to uncover the implications of employing digital field broadcasting technology on content strategies in Palestinian satellite channels, in terms of reach, performance efficiency, operational costs, and content quality. The research was guided by an important question concerning the impact of this technology on the volume and quality of produced content. The study adopts descriptive-analytical methodology and relies on two primary tools for data collection: in-depth open interviews and direct observation. A purposive sample of 17 professionals from Palestinian media institutions was selected, including field photographers, technicians, decision-makers, news presenters, and broadcasting service providers. Data were analyzed by categorizing responses according to themes related to technological impact, usage spread, and staff interaction. The findings were interpreted through two core theoretical frameworks: The Diffusion of Innovations Theory and the Mediamorphosis Theory. Findings indicated that digital broadcasting via the internet enhanced the speed of field coverage, improved operational flexibility, and reduced costs compared to traditional satellite broadcast vehicles. The results also revealed a shift in field team structures and journalistic workflows. It was found that this also led to role overlap between cameramen and reporters, which improved performance efficiency. However, technical challenges such as internet disruptions and insufficient training were noted. The study recommends the development of digital media infrastructure, continuous technical training for field teams, and the integration of internet broadcasting strategies into editorial planning. Wed, 25 Jun 2025 00:00:00 GMT https://dspace.qou.edu/handle/194/2943 2025-06-25T00:00:00Z