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Unit seven

English in the Mass-Media

English for Specific Purposes (5357)

 

 

     

  This unit deals with English in the mass-media. It investigates the scope of English used in the mass- media as having specific characteristics that distinguish it from other types of ESP. Therefore the unit highlights these distinctive features, examines the language of the press, describes the language of advertising and broadcasting and concludes with explaining the role language plays in the internet world.